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Deliverability guide

Cleaner lists protect sender reputation.

Email verification is one part of a broader deliverability workflow that includes consent, segmentation, sending hygiene, and monitoring.

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Before sending

Verify stale lists, suppress risky or invalid contacts, and avoid sending to addresses that are likely to bounce or harm reputation.

  • Clean stale lists
  • Segment risky contacts
  • Remove obvious invalids
  • Review inconclusive results

After sending

Monitor bounces, complaints, engagement, and domain reputation. Verification reduces risk but does not replace consent-based sending.

  • Track bounces
  • Respect unsubscribes
  • Monitor complaints
  • Use proper authentication